Get to know us

The Kaizen Consulting team is made up of highly qualified individuals with extensive professional experience. Thanks to their experience and knowledge, we offer you expert advice always tailored to your needs or those of your business.

José Roca Barrachina

José is the founding partner of Kaizen Consulting, a specialist in obtaining financing in its different forms with traditional banking as well as alternative banking and debt funds.

He has accumulated 19 years of experience in corporate banking in managerial positions at both Banesto and Banco Santander. In the last 11 years at Banesto, he was Commercial Manager of the Eastern Territory and Manager of the Valencia Business Area.

He holds a degree in Business Administration and Management, a Diploma in Commercial Management and Marketing, and has completed the Management Development Programme and Leadership and Coaching Programme at Instituto de Empresa.

Máximo Fernández Espejo

Professional with more than 32 years of experience in leadership positions in the financial sector. Used to working in complex environments, Máximo is specialised in leading the change needed to develop and maximise all types of funding opportunities.

He holds a Master’s degree in Financial Analysis and has attended management development and leadership programs at Instituto de Empresa.

He worked at Bankinter as a Commercial Director of Companies. He held various leadership positions at Banesto, including being the director of the SMEs Department. He was also the Director of Corporate Business at Banco de Vitoria.

Celestino Gonzalez Moreno

He was Deputy Managing Director of Companies at Banesto and Head of Global Trade and Liquid Assets at BBVA, among many other positions in his long career in banking.

He holds a degree in Psychology and Law, a Master’s in Finance from Complutense University and an MBA from IESE.

In recent years, he has actively collaborated in the development of the SME financing platform Grow.ly, and as an independent consultant and Senior Advisor, advising and sourcing financing for companies.

Álvaro Benítez Cábedo

Partner in charge of Consultancy.

Álvaro is a consultant to more than 200 entities and businesses in different areas and sectors and has more than 25 years of experience on boards of directors.

He holds a degree in Economics and Business Studies and specialised in Economic and Financial Management and Tax Consultancy. He also holds two Master’s degrees in Financial Management and Tax Consultancy from GIEM business school. He has completed a leadership and coaching program. He is a permanent member of the teaching staff of Lluís Vives Business School, a training center of the Valencia Chamber of Commerce.

In this work, he focuses on providing value in the economic-financial field, through quick and effective solutions in a changing, fast-paced, and hostile environment.

Jose María Rodríguez-Trenchs Landa

Senior Financial Advisor, with more than 30 years of experience in Corporate Banking, most of them in the Banco Santander Group. He started as a Business Manager and has held different responsibilities in the Commercial Network (Office Director, Area Director and Territorial Commercial Director).

He has held management positions at national level, such as Business Director in the Large Companies Unit of Banco Santander, Director of Management Control, Commercial Director of Companies in Banesto and Director of Corporate Banking Accounts in the BBVA group.

Degree in Economics and Business Administration, MBA from Instituto de Empresas, Leadership Program from IESE, Executive Coach ACTP from Escuela Europea de Coaching and Mentor from Be-Up.

Specialist in financing for companies, design and implementation of commercial networks and management of multidisciplinary teams.

Inés del Villar Ferrer

Senior Corporate Advisor at Kaizen Consulting, associate collaborator and focused on attracting new clients and operations, consulting, business strategy, corporate operations and search for financing, both with traditional banking and alternative banking and debt funds.

Degree in Private Law, Master in Business Administration and Management at San Pablo CEU and Executive Programme at Instituto de Empresa.

With more than 20 years of experience in Corporate Banking, she has worked in Aresbank as Head of the Commercial Delegation of the Valencian Community and Murcia, Director of Corporate Business in Catalunya Banc and Corporate Manager in Banesto.

Alberto Garvín Rodríguez

Director of the Madrid office of Kaizen Consulting, he has extensive experience in international companies and banking. He has been director of commercial accounts and business development, with a solid track record in the technology, financial and consulting sectors.

He has a degree in Business Science and a master’s degree in Logistics Project Management, and is a certified SAP consultant in SCM Processes, Sales and Distribution. He began his career in different banking institutions, and later held different positions of responsibility in multinational companies such as October, Inconcert, Orange Spain, Indra and Thomson Reuters.

Iñaki Soria Rubio

Services consultant with 15 years of experience in corporate banking, performing in his career as a business manager, attracting and advising SMEs and foreign trade, among others.

A large part of his professional development was carried out in Grupo Banco Popular and BSCH, where he has worked in different areas of commercial banking, his main function being the management of the Corporate Banking office.

Francisco Bendicho Letelier

Francisco is Corporate Advisor at Kaizen Consulting, specialized in the financial and strategic analysis of companies, which, together with his knowledge in different financial alternatives, allows him to advise and accompany companies in the search for financing, both in traditional and alternative banking.

Graduated in Agricultural Engineering with a major in Business Administration and Economics at the renowned Pontificia Universidad Católica de Chile, in addition to completing an Official Master’s Degree in Business Administration (MBA) at the Universitat de Valencia.

He has international experience in Corporate Banking through his performance in different areas of Banco BICE, where he worked both in the risk area and in the commercial area, performing tasks of financing approval, financial planning, defense of risk operations, market analysis, etc.

Inma Baixauli Ruiz

He has more than 15 years of experience in advising on buy-sell transactions, search for financial partners, company valuation and due diligence.

He has developed his professional career in different consulting and M&A boutique companies, as well as in the financial sector. She worked at Banesto as a Business Manager.

Degree in Economics and Business Administration. MBA from Instituto de Empresa.

Ivanhoe Tosar López

Senior Corporate Advisor en Kaizen Consulting, con más de 23 años de experiencia en el sector financiero, especializado en Banca de empresas, liderando varias oficinas en Madrid.

Licenciado en Económicas y Actuario de Seguros, ha realizado Máster en Administración de Empresas, cursando programas de desarrollo Directivo.

Ha trabajado en Banco Popular como director de Oficina y en Targobank, como Manager de Mercado para Empresas y como responsable del negocio Inmobiliario en España.

Leidis Serrano

Administrative assistant with a degree in Business Administration and Finance.

She has experience in different administrative and accounting management positions, in national companies and foreign subsidiaries.

María José Salavert Martí

Responsible for administration, graduate in Finance and Accounting with more than 20 years of experience in administration positions in different companies in different sectors.

Experience in public administration and its processes.

Diego Perea García

Corporate Advisor. Licenciado en Administración y Dirección de Empresas por la Universidad Politécnica de Valencia, y Máster en Banca de Inversión y Finanzas Corporativas por IEB. Con más de 12 años de experiencia en banca y consultoría, especializado en inversión y financiación alternativa.

Noelia Moreno Arroyo

Senior advisor at Kaizen Consulting. Graduated in Economics from the University of Valencia and specialist in the field of finance, she has completed the Official Master’s Degree in Corporate Finance from the University of Valencia.

She has worked in banking, where she has accumulated experience in finance. Her work consists of maximizing financing options for clients, both with traditional and alternative banking.

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Rafael Fernández Velo

Senior Corporate Advisor at Kaizen Consulting, he has 14 years of experience as a business advisor and financial advisor, intermediating in all types of financing operations for companies from all sectors.

Graduated in Business Sciences from the University of A Coruña, he has played various roles within the field of financial intermediation for companies, working with multiple financial operators: traditional banking entities, debt funds, financial institutions specialized in asset finance, factoring, confirming, fintechs. , etc.

Héctor Sánchez Carvajal

Junior Corporate advisor en Kaizen Consulting. Graduado en Administración, Dirección de Empresas y Marketing por la Universidad CEU Cardenal Herrera. Con experiencia en Proyectos Internacionales “COIL”, al igual que cursos en Bolsa y “Plataforma Bloomberg”.

Ha trabajado en el Deutsche Bank como asesor financiero en el área de banca corporativa.

Leonie Peters

Junior Corporate advisor. Graduated in Finance and Accounting from the University of Bremen, Germany. Master in Corporate Finance from the University of Valencia. Leonie has one year of experience in transaction advisory, financial due diligence and business valuation.

Antonio Tamarit

Graduated in Business Administration and Management from the Polytechnic University of Valencia, with additional training in the field of accounting and finance.

I have worked as a senior financial auditor at one of the leading international service firms. This combined experience with my education allows me to maximize financing options for our client companies, both through traditional banking channels and alternative financial institutions.

Carolina Pérez Bulnes

Bachelor’s degree in Business Administration from the University of Seville, with over 10 years of experience in the business sector across various cities in Spain.

I have worked in the banking sector as a corporate manager at Banco Pastor, Banesto, and Deutsche Bank, and in my recent role, I served as a business executive at the Mutual Guarantee Society of the Madrid community (Avalmadrid). In all these positions, I provided services, offered solutions, and added value to small and medium-sized enterprises, businesses, and retailers.

Adriana Delgado

Graduated with a double degree in Advertising, Public Relations, and Marketing from CEU Cardenal Herrera University.

Specialized in online communication management and SEO strategies, she has experience in content management and positioning.

Jaime Carro Javaloyes

Graduate in Journalism degree from the Universitat Jaume I.
Specialized in production and content management, communication strategies and development of professional activities in communication offices, experience in radio, online media and marketing and communication department.